One way to elevate your e-commerce game is through Premium A+ Content. Not sure what this is? Keep reading, because we'll break down everything you need to know, including what it is and the different modules you can take advantage of-

What Is Amazon Premium A+ Content?

The Premium A+ Content program is an advanced offering tailored for registered, high-performing brands that consistently introduce new listings. Similar to the Basic Amazon A+ Content program, it offers various perks like search functionalities, reporting tools, and brand story features. However, it takes things up a notch by providing an expanded array of interactive modules, video capabilities, and full-screen width options. This opens up unprecedented opportunities for creating impactful banners.

A+ Premium Content: Who Can Access It?

1. To begin, gain access to the standard A+ Content features. Make some sales, register your brand, and establish your Storefront.
2. Craft a compelling Brand Story and make sure to distribute it across all of your ASINs.
3. Develop new Enhanced Brand Content (EBC) pieces, ensuring you have at least 15 pieces of content that have been approved and published in the past year. This is arguably the most challenging step, so if you're new to this, exercise patience.
4. Stay alert for a notification banner from Amazon. Once you meet the specified requirements, Amazon will automatically grant you access to the Premium A+ Content program during their monthly approval cycle.

Diving Deep: Amazon Premium A+ Content Examples

Explore these Premium A+ Content samples to get inspired and see how you can differentiate your product through this exclusive brand registry benefit.

1. Premium A+ Background Image with Text

This particular module allows you to combine an image with a text box, offering the flexibility to position the text box wherever it complements the image most effectively.

Character Limits:

1. Subheadline: 40
2. Headline: 60
3. Body: 300

2. Premium A+ Comparison Tables

Type 1 Comparison Chart: This comparison chart bears similarities to the Type 4 chart mentioned earlier, but it offers space to contrast your main product against up to six other products. However, you're required to have a minimum of three products for the comparison to be valid.

Character Limits:

1. Module Headline: 80
2. Image Headline: 25
3. Feature: 30
4. Tooltip: 150
5. Detail: 30

Type 2 Feature Comparison Chart:

Character Limits:

1. Module Headline: 80
2. Image Headline: 30
3. Feature Headline: 30
4. Body: 80

Type 3 Carousel Comparison Chart:

Character Limits:

1. Chart Header: 25
2. Image Header: 25
3. Feature: 20
4. Feature Text: 20

These comparison charts excel at distinguishing among your various products. In contrast to Basic A+ Content, which offers limited options, you have a choice among four different chart styles in the Premium A+ Content. This allows you to select the chart that best aligns with your products, needs, and the specific attributes you aim to emphasize and compare.

3. Premium A+ Single Image with Text

This module bears resemblance to the Standard Single Left Image and Standard Single Right Image modules found in Basic A+ Content. However, it's among the more text-intensive options in the Premium A+ category, making it especially useful for products that benefit from a more detailed textual description. Notably, the image in this Premium module is larger, and the text is more prominent, giving it a distinct advantage over the text in Basic A+ modules.

Character Limits:

1. Subheadline: 40
2. Headline: 80
3. Body: 500

4. Premium A+ Dual Images with Text

If you have two key benefits or product features you want to spotlight, this module is an excellent choice. It comes equipped with two large images and corresponding text subfields, making it ideal for emphasizing dual aspects of your product.

Character Limits:

1. Subheadline: 50
2. Headline: 50
3. Body: 300

5. Premium A+ Four Images with Text

This module is akin to the 4 Standard Images & Text module found in Basic A+ Content, featuring four photos along with text subfields. Unlike its Basic A+ counterpart, which can seem cramped and mandates the use of small square photos, the Premium version offers a cleaner, more flexible layout. This is true for the Premium Three Images with Text module as well, providing a more spacious and adaptable design.

Character Limits:

1. Module headline: 80
2. Image Headline: 30
3. Body: 150

6. Premium A+ Full Image

In search of a striking, wide-ranging banner module? Look no further! This module is perfect for showcasing impactful visuals or intricate infographics, allowing your content to truly stand out.

Character Limits:

1. Headline: 80
2. Body: 300

7. Premium A+ Full Video

Want to flaunt your product's benefits, elucidate its features, or guide viewers through a how-to? This full-page-width video module is ideal for capturing attention and delivering detailed content in an engaging format.

Character Limits:

1. Headline: 80
2. Body: 300

8. Premium Video with Text

This module offers a winning combination, blending text and video in equal measure. It's an ideal choice for showcasing your product in action or demonstrating its assembly process, allowing you to convey detailed information while also engaging your audience visually.

Character Limits:

1. Subheadline: 40
2. Headline: 80
3. Body: 500
4. Video title: 50
5. Video description: 200

9. Premium A+ Hotspots 1

Among the more interactive options, the Premium Hotspots module allows customers to hover over individual circles to delve deeper into your product's key features. This engaging approach offers a dynamic way to educate potential buyers about what makes your product special.

Character Limits:

1. Tooltip Header: 50
2. Tooltip Text: 200

10. Premium A+ Hotspots 2

This module resembles the initial Premium Hotspots option but adds a header and text subfield above the image. Oddly enough, we couldn't locate any live examples of this module on Amazon, but it nonetheless provides a good opportunity to feature appealing content—like adorable dogs, for instance!

Character Limits:

1. Module Header: 80
2. Body Text: 300
3. HotSpot Text: 50

11. Premium A+ Navigation Carousel

This carousel module offers a scrolling feature that lets customers browse through five distinct images, each accompanied by a text box. The subject of each image is displayed above the carousel, making it an excellent option for brand storytelling, step-by-step instructions, or showcasing different use-cases for a product.

Character Limits:

1. Module Header: 100
2. Inset Header: 20
3. Inset Body Text: 100
4. Navigation Text: 20

12. Premium A+ Regimen Carousel

This module closely resembles the navigation carousel, but it offers a twist: the navigation buttons are situated on the side of the module. This subtle change adds an extra layer of variety, giving you more options for how you present your content.

Character Limits:

1. Module Header: 100
2. Inset Header: 20
3. Inset Body Text: 100
4. Navigation Text: 20

13. Premium A+ Simple Image Carousel

If you're interested in a carousel that features only images, Amazon has a Premium module specifically designed for that: the Simple Image Carousel. This photo-scrolling setup will feel instantly familiar to anyone who has navigated through Instagram, offering an intuitive user experience.

Character Limits:

1. Headline Text: 50
2. Body Text: 200

14. Premium A+ Q&A Module

Address frequent customer queries, set expectations, or elaborate on your brand's ethos with this versatile interactive module. It provides a platform to directly answer questions in a way that might feel out of place in other formats. This module allows you to include anywhere from two to five questions and their corresponding answers, giving you a controlled environment to communicate with your audience.

Character Limits:

1. Question Text: 120
2. Answer Text: 250

15. Premium A+ Video Image Carousel

This hybrid module merges text with a concise video, appealing to both customers who prefer quick visual highlights and those who like to delve deeper into textual information. The module allows for up to six panels, offering a balanced approach for engaging a diverse audience with different preferences.

Character Limits:

1. Subheadline: 40
2. Headline: 80
3. Body: 500

16. Premium A+ Technical Specifications

The A+ Premium program includes a module specifically designed for presenting technical details. This is particularly valuable for brands in sectors like electronics, computing, or photography, where nuanced specifications are crucial. This module is commonly positioned at the bottom of the content, serving as a comprehensive reference point for those seeking in-depth technical information.

17. Premium A+ Text

If a text-only module is what you're after, this option is available. While we couldn't locate a live example of a Premium Text module (understandable, given the more visually appealing alternatives in the Premium category), it functions similarly to its Basic A+ counterpart but occupies a wider space. As is evident, some modules are more frequently used than others, and we haven't been able to determine the character count limits for both the Premium Text and Technical Specs modules.

Is Amazon Premium A+ Content Right for Your Brand?

Short answer - If you have access, yes!

Happy Selling!